JULY 2022

An Inside Look At StoneLoads

Patrick Wells, CEO of the newly launched StoneLoads online stone marketplace, shares details with Stone World about how the idea for the platform was realized and what he hopes to achieve with its development

Jennifer Richinelli

Photos courtesy of StoneLoads

Patrick Wells, CEO of Majestic Stone in Chattanooga, TN, as well as CEO of the newly launched StoneLoads online stone marketplace, explained to Stone World how the new software platform is designed for the overall good of the stone industry.

Patrick Wells, CEO of Majestic Stone in Chattanooga, TN, recently embarked on a new endeavor. As head of operations for a stone producer that operates seven quarries and runs a state-of-the-art fabrication facility, Wells is familiar with some of the struggles a smaller regional stone producer can encounter. This drove him to establish StoneLoads, an online stone marketplace, which recently launched nationally. Stone World spoke with Wells, who is CEO of StoneLoads, to learn a little more about the new online platform and how the idea for it was developed. Here’s what he had to say:

According to Wells, the initial concern for the StoneLoads platform is to add value to quarries and bring more material to market for wholesale landscape supply yards.

SW: When/how did the idea for the StoneLoads platform first come about?

PW: One day last summer, I was standing on our yard, exhausted from the day-to-day grind, thinking there had to be a better way to move all of my product. We were producing and selling more natural stone than ever, but I still had a lot of material that wasn’t moving. Our premium stuff — the items that everyone asks for — sells fine. But what about everything else? I needed a market for everything we touched. I was (and still am) convinced that if more distributors know what is available, they’d buy more and sell more. And that got me thinking, “Why not create an online marketplace for our distributors to see all of our available inventory?” I wanted to continue to take care of my customers, while also making material available to a broader national audience. A web-based platform could streamline this process. We’ve seen it work wonders in other industries. So I thought, “If I’m having this issue, I bet others are as well.” As I talked with other quarry operators, I realized that the pains I was experiencing were felt far and wide, and that if the idea to build the online marketplace was to become a reality, I was the person to do it.

SW: What goals do you have for the platform for the first year?
PW: From a landscape and hardscape standpoint, I want every type of stone produced in the lower 48 states to be available for purchase on StoneLoads. If we’re able to make that happen, then we will be able to attract buyers from all points, coast-to-coast. My goal isn’t so much about hitting a massive revenue number by the time the calendar flips to 2023. At this stage, I am primarily concerned with adding value to quarries and bringing more material to market for wholesale landscape supply yards. If we’re able to do that, then StoneLoads will have a successful inaugural year.

As stone producers move more products, they will be able to reinvest into their businesses and provide more material into the marketplace.

SW: What have you enjoyed most so far while developing StoneLoads?
PW: The most enjoyable part of my StoneLoads experience so far has been the relationships I’ve developed with quarries all across the country. Seeing their operations up close and better understanding how they intend to utilize the platform to help them move more material has been exciting. As they move more products, they’ll be able to reinvest into their businesses and provide more material into the marketplace. It will be a win for everyone.
Also, I’ve loved seeing how willing our industry has been to leverage the technology component of the platform. Our industry hasn’t exactly been known for technology innovations, but everyone has received this so well.

What Users Are Saying About StoneLoads

Wells believes the launch of StoneLoads will benefit the entire natural stone industry. And because of that, natural stone professionals across the U.S. are excited for its widespread adoption as a transaction tool. Here is what a few industry leaders have to say about StoneLoads:

“If you run a quarry or fabrication operation, StoneLoads is a cause for celebration. Not only will you be able to sell your products in a straightforward way online, but you’ll now be able to reach new potential buyers across a national footprint. This is an exciting development for everyone in the natural stone industry.”

Kevin Schofield, Rockall Products (South Carolina)

“StoneLoads is a selling tool we’ve needed for a long time. The technology is easy to use and the fact that the platform was built by an industry insider makes it intuitive and truly helpful. Having the ability to showcase our products to a large audience of buyers, in real time online, gives us the ability to sell more natural stone than ever before. StoneLoads is a game changer.”

Tony Mueller, Buechel Stone (Wisconsin, North Carolina, Kansas)

“We immediately saw the value of listing our natural stone products on StoneLoads. The platform is easy to use and the stone we’re listing is catching the attention of landscape supply yards that we’ve never had conversations with in the past. Anyone interested in complementing their existing buyer portfolio with new connections across the country should get on StoneLoads as soon as possible.”

Avery York, York & Sons (Tennessee)

“We’ve never had this much access to natural stone inventory. StoneLoads has unlocked our buying potential, as we’re able to see what products are available now, where they are located and how much they cost. StoneLoads has brought a level of product transparency to the stone industry that has never existed before. Now we’re able to source products quickly with ease on behalf of the customers we serve.”

Marcus Amendola - Daco Enterprises (Georgia)