
Joe Alva, Founder and CEO of Poseidon Industries
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jason kamery
"Owning and operating a business has countless parallels to being an athlete"
Joe Alva's path into stone machinery started at 19 in a West Palm Beach tool room and took a hard turn during the 2008 financial crisis, when banks started calling him to repossess CNC routers from shuttered fabrication shops. Over the next six years, Alva and his team put hands on nearly every brand of edge machine, bridge saw and CNC in the industry. That education became the foundation for Poseidon Industries, the Punta Gorda, Florida, manufacturer he incorporated in 2010, and for the T-Rex, the dual-table five-axis machine that introduced the company's patented Hybrid Cycle process.
In this episode of the Stone World Podcast, Alva walks through the full origin story: the Windsor install where he taught himself to run a Spanish-built CNC overnight, the conversation with an Oklahoma fabricator that sparked the T-Rex concept, and the process discoveries that turned cutting face-up on vacuum pods into a new category of countertop fabrication. He also breaks down the four job categories the Hybrid Cycle is built to handle, explains why Poseidon stepped back from most trade shows to create the Poseidon Experience, and previews the 2026 event at Sunseeker Resort in Port Charlotte, Florida.
Rod Sigman CTC, CCTS, CSMTT is the business development leader for MAPEI Corporation’s UltraCare® line of products for the care and maintenance of tile and stone products. Sigman has a proven track-record of success in the flooring industry, with experience in both training and education, as well as all support functions pertaining to national sales accounts and distribution. He has served on the technical committees of the National Tile Contractors Association (NTCA) and the Natural Stone Institute (NSI). He has successfully completed the Ceramic Tile Consultant Course, is a Certified Ceramic Tile Specialist (CCTS) and is also a Concrete Slab Moisture Testing (CSMT) Technician. Further, he was recognized by the Marble Institute of America (now the Natural Stone Institute) as a significant influence for the stone industry.

